Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxi, 699 p. : ill. (some col.) ; 26 cm. +. l computer laser optical disc (4 3/4 in.) - 658.8/3 .
Includes bibliographical references (p. 677-689) and index.
System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.
0130144118
Marketing research.
658.8/3
Marketing research / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxi, 699 p. : ill. (some col.) ; 26 cm. +. l computer laser optical disc (4 3/4 in.) - 658.8/3 .
Includes bibliographical references (p. 677-689) and index.
System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.
0130144118
Marketing research.
658.8/3