Strategic marketing for nonprofit organizations : cases and readings /
Kotler, Philip
Strategic marketing for nonprofit organizations : cases and readings / By Ph. Kotler, O.C. Ferrell, Charles Lamb. - Third ed. - Englewood Cliffs, NJ : Prentice-hall, Inc., 1987. - X, 386 p. : tables, exhibits ; 23 cm.
0-13-851312-0
Marketing--Case studies
Corporations, Nonprofit
Strategic marketing for nonprofit organizations : cases and readings / By Ph. Kotler, O.C. Ferrell, Charles Lamb. - Third ed. - Englewood Cliffs, NJ : Prentice-hall, Inc., 1987. - X, 386 p. : tables, exhibits ; 23 cm.
0-13-851312-0
Marketing--Case studies
Corporations, Nonprofit