Marketing management : text and cases /
Dalrymple, Douglas J.
Marketing management : text and cases / D.J. Dalrymple, L.J. Parsons. - 6th ed. - New York : Wiley, c1995. - x, 984, P-1, I-11 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471552550
Marketing--Management.
Marketing--Management--Case studies.
Marketing management : text and cases / D.J. Dalrymple, L.J. Parsons. - 6th ed. - New York : Wiley, c1995. - x, 984, P-1, I-11 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471552550
Marketing--Management.
Marketing--Management--Case studies.