Media management : a casebook approach /
Lacy, Stephen, 1948-
Media management : a casebook approach / Stephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks ; contributing authors, George Sylvie, Angela Powers, Nora J. Rifon. - Hillsdale, N.J. : L. Earlbaum Associates, 1993. - xiv, 391 p. ; 25 cm. - Communication textbook series .
Includes bibliographical references (p. 372-383) and indexes.
0-8058-0659-8 (cloth) 0-8058-1308-X (pbk.)
Mass media--Management--Case studies.
Media management : a casebook approach / Stephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks ; contributing authors, George Sylvie, Angela Powers, Nora J. Rifon. - Hillsdale, N.J. : L. Earlbaum Associates, 1993. - xiv, 391 p. ; 25 cm. - Communication textbook series .
Includes bibliographical references (p. 372-383) and indexes.
0-8058-0659-8 (cloth) 0-8058-1308-X (pbk.)
Mass media--Management--Case studies.