Նորմալ դիտում MARC դիտում ISBD Դիտում

Cases in strategic marketing / [Ed. by] Linda E. Swayne, Peter M. Ginter. - Englewood Cliffs, N.J. : Prentice Hall, 1989. - xxi, 728 p. : ill. ; 24 cm. - 658.8/02 .

Includes bibliogr. references.

ISBN: 0131163361

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

Dewey Class. No.: 658.8/02