Նորմալ դիտում MARC դիտում ISBD Դիտում

Hawkins, Del I.

Consumer behavior : Implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 5th ed. - Homewood, IL : Irwin, 1992. - xv, 674 p. : ill. (some col.) ; 27 cm. - 658.8/324/0973 .

Includes bibliogr. references and indexes.

ISBN: 0256094098

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States
Market surveys--Case studies.--United States

Dewey Class. No.: 658.8/324/0973