CIM. Practice & Revision Kit : Diploma / Paper 9, Marketing Communications Strategy :
CIM. Practice & Revision Kit : Diploma / Paper 9, Marketing Communications Strategy :
Chris Fill, Alan Pulford.
- 4th ed.
- London : BPP Publ., 1998.
- XXIV, 240 p.
0-7517-4958-3
Marketing-Management
0-7517-4958-3
Marketing-Management