Mass media research :
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 6th ed. - Belmont, CA : Wadsworth Pub., 2000. - xi, 499 p. : ill. - 302.2/07 .
Includes bibliographical references and indexes.
0534560075
Mass media--Research.
302.2/07
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 6th ed. - Belmont, CA : Wadsworth Pub., 2000. - xi, 499 p. : ill. - 302.2/07 .
Includes bibliographical references and indexes.
0534560075
Mass media--Research.
302.2/07