Նորմալ դիտում MARC դիտում ISBD Դիտում

Choice models for buyer behavior / Editor : Leigh McAlister. - Greenwich, Conn. : JAI Press, 1982. - xviii, 349 p. : ill. ; 24 cm. - Research in marketing. Supplement ; 1 (1982). . - 658.8/342/0724 . - Research in marketing. Supplement ; 1. .

Includes bibliogr. references

ISBN: 0892322675

Subjects--Topical Terms:
Consumer behavior--Research--Mathematical models.
Motivation research (Marketing)--Mathematical models.
Consumers' preferences--Mathematical models.

Dewey Class. No.: 658.8/342/0724