Chains of gold :
Buzzard, Karen.
Chains of gold : Marketing the ratings and rating the markets / by Karen S. Buzzard. - Metuchen, N.J. : Scarecrow Press, 1990. - xi, 214 p. ; 23 cm. - 38 .
Includes bibliographical references (p. 179-194) and index.
081082356X (alk. paper)
Television programs--Rating--History.--United States
Radio programs--Rating--History.--United States
Television viewers--Measurement--History.--United States
Radio audiences--Measurement--History.--United States
38
Chains of gold : Marketing the ratings and rating the markets / by Karen S. Buzzard. - Metuchen, N.J. : Scarecrow Press, 1990. - xi, 214 p. ; 23 cm. - 38 .
Includes bibliographical references (p. 179-194) and index.
081082356X (alk. paper)
Television programs--Rating--History.--United States
Radio programs--Rating--History.--United States
Television viewers--Measurement--History.--United States
Radio audiences--Measurement--History.--United States
38