Marketing Planning & Strategy /
Jain, Subhash C.
Marketing Planning & Strategy / Subhash C. Jain. - 5th ed. - Cincinnati, Illinois : South-Western College Publ., 1997. - XVIII, 844 p.
0-538-85283-6
Marketing-Management
Marketing Planning & Strategy / Subhash C. Jain. - 5th ed. - Cincinnati, Illinois : South-Western College Publ., 1997. - XVIII, 844 p.
0-538-85283-6
Marketing-Management