Նորմալ դիտում MARC դիտում ISBD Դիտում

Schmetterer, Bob

Leap : A revolution in creative business strategy / Bob Schmetterer. - Hoboken, N.J. : Wiley, 2003. - xii, 241 p. ill. ; 24 cm.

"An Adweek book."

Includes bibliogr. references (p. [226]-230) and index.

ISBN: 0471229172

Subjects--Topical Terms:
Marketing--Planning
Advertising--Planning
Strategic planning
Business planning
Industrial management