Advertising media planning /
Sissors, Jack Zanville.
Advertising media planning / by Jack Z. Sissors, Lincoln Bumba. - 5th edition. - Lincolnwood, Ill. : NTC Business Books, 1996. - xiv, 514 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Media planning and changing times--The information superhighway : interactive advertising on television and cybermedia--Integrated marketing communications and database marketing.
0844235008
Advertising media planning.
Advertising media planning / by Jack Z. Sissors, Lincoln Bumba. - 5th edition. - Lincolnwood, Ill. : NTC Business Books, 1996. - xiv, 514 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Media planning and changing times--The information superhighway : interactive advertising on television and cybermedia--Integrated marketing communications and database marketing.
0844235008
Advertising media planning.