Disruption :
Dru, Jean-Marie.
Disruption : overturning conventions and shaking up the marketplace / Overturning conventions and shaking up the marketplace. by Jean-Marie Dru. - New York, N.Y. : John Wiley & Sons, 1996. - ix, 239 p. : ill. ; 24 cm.
"Adweek book."
Includes bibliographical references : (p. 221-223) and index.
0471165654
Advertising--Cross-cultural studies.
Advertising agencies.
Creative ability in business.
Disruption : overturning conventions and shaking up the marketplace / Overturning conventions and shaking up the marketplace. by Jean-Marie Dru. - New York, N.Y. : John Wiley & Sons, 1996. - ix, 239 p. : ill. ; 24 cm.
"Adweek book."
Includes bibliographical references : (p. 221-223) and index.
0471165654
Advertising--Cross-cultural studies.
Advertising agencies.
Creative ability in business.