Truth, lies, and advertising :
Steel, Jon.
Truth, lies, and advertising : the art of account planning / The art of account planning. by Jon Steel. - New York, N.Y. : Wiley, 1998. - xix, 298 p. : ill. ; 24 cm.
"An Adweek book."
Includes bibliographical references : (p. 277-279) and index.
No room for the mouse : the failure to involve consumers in advertising communication--Silent partners : account planning and the new consumer alliance--The blind leading the bland : advertising follows research ... in the wrong direction.
0471189626
Advertising campaigns--Planning.--United States
Advertising--United States.
Advertising agencies--Customer services--United States.
Truth, lies, and advertising : the art of account planning / The art of account planning. by Jon Steel. - New York, N.Y. : Wiley, 1998. - xix, 298 p. : ill. ; 24 cm.
"An Adweek book."
Includes bibliographical references : (p. 277-279) and index.
No room for the mouse : the failure to involve consumers in advertising communication--Silent partners : account planning and the new consumer alliance--The blind leading the bland : advertising follows research ... in the wrong direction.
0471189626
Advertising campaigns--Planning.--United States
Advertising--United States.
Advertising agencies--Customer services--United States.