Where the suckers moon :
Rothenberg, Randall.
Where the suckers moon : an advertising story / by Randall Rothenberg. - New York, N.Y. : Vintage Books, 1994. - 479 p. ; 21 cm.
Includes index. Where the suckers moon : an advertising story / by Randall Rothenberg. 1st ed. Knopf edition.
The mission--The company--The pitch--The production--The campaign--The image--The consumer.
0679740422
Weiden & Kennedy--Case studies.
Advertising--United States.
Advertising campaigns--United States.
Advertising agencies--United States.
Subaru automobile--Marketing--Case studies.
Where the suckers moon : an advertising story / by Randall Rothenberg. - New York, N.Y. : Vintage Books, 1994. - 479 p. ; 21 cm.
Includes index. Where the suckers moon : an advertising story / by Randall Rothenberg. 1st ed. Knopf edition.
The mission--The company--The pitch--The production--The campaign--The image--The consumer.
0679740422
Weiden & Kennedy--Case studies.
Advertising--United States.
Advertising campaigns--United States.
Advertising agencies--United States.
Subaru automobile--Marketing--Case studies.