Dictionary of marketing terms /
Toffler, Betsy-Ann.
Dictionary of marketing terms / Marketing terms. by Betsy-Ann Toffler, Jane Imber. - 2nd ed. - Hauppauge, N.Y. : Barron's Educational Series, 1994. - viii, 579 p. : ill ; 18 cm. - Barron's Business Guides. .
Rev. ed. of: Dictionary of advertising and direct mail terms / by Jane Imber. c1987.
0812017838
Marketing--Dictionaries.
Dictionary of marketing terms / Marketing terms. by Betsy-Ann Toffler, Jane Imber. - 2nd ed. - Hauppauge, N.Y. : Barron's Educational Series, 1994. - viii, 579 p. : ill ; 18 cm. - Barron's Business Guides. .
Rev. ed. of: Dictionary of advertising and direct mail terms / by Jane Imber. c1987.
0812017838
Marketing--Dictionaries.