Ad campaign planner :
Sayre, Shay.
Ad campaign planner : [workplan] / Campaign planner. by Shay Sayre. - Cincinnati, Ohio : South-Western College Publishing, 1998. - vi, 145 p. ; 28 cm.
Selecting a client--Choosing an agency role--Preliminary planning activities.
0538878940
Advertising campaigns.
Ad campaign planner : [workplan] / Campaign planner. by Shay Sayre. - Cincinnati, Ohio : South-Western College Publishing, 1998. - vi, 145 p. ; 28 cm.
Selecting a client--Choosing an agency role--Preliminary planning activities.
0538878940
Advertising campaigns.