Advertising campaign strategy :
Advertising campaign strategy : a guide to marketing communication plans /
by Donald Parente ... [et al.].
- Fort Worth, Tex. : Dryden Press, 1996.
- xx, 363 p. : ill. ; 24 cm.
- The Dryden Press Series in Marketing. .
Includes bibliographical references and index.
Advertising from a marketing communication perspective--The research foundation I : understanding clients and consumers--The research foundation II : market, product and competitive analysis.
0030128986
Advertising campaigns.
Communication in marketing.
Includes bibliographical references and index.
Advertising from a marketing communication perspective--The research foundation I : understanding clients and consumers--The research foundation II : market, product and competitive analysis.
0030128986
Advertising campaigns.
Communication in marketing.