Product strategy and management /
Baker, Michael John.
Product strategy and management / by Michael Baker and Susan Hart. - Englewood Cliffs, N.J. : Prentice Hall, 1999. - ix, 507 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The theoretical foundations--New product development--Product management.
0130653683 (pbk.)
Product management.
New products--Management--Case studies.
Product strategy and management / by Michael Baker and Susan Hart. - Englewood Cliffs, N.J. : Prentice Hall, 1999. - ix, 507 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The theoretical foundations--New product development--Product management.
0130653683 (pbk.)
Product management.
New products--Management--Case studies.