Marketing research /
Aaker, David A.
Marketing research / by David A. Aaker, V. Kumar, George S. Day. - 7th ed. - New York, N.Y. : Wiley, 2001. - xvi, 751 p. : ill. ; 27 cm.
Includes bibliographical references and index.
The nature and scope of marketing research--Data collection--Descriptive research.
0471363405
Marketing research.
Marketing research / by David A. Aaker, V. Kumar, George S. Day. - 7th ed. - New York, N.Y. : Wiley, 2001. - xvi, 751 p. : ill. ; 27 cm.
Includes bibliographical references and index.
The nature and scope of marketing research--Data collection--Descriptive research.
0471363405
Marketing research.