Exploring marketing research /
Zikmund, William G.
Exploring marketing research / by William G. Zikmund. - 7th ed. - Fort Worth, Tex. : Dryden Press, 2000. - xxxiii, 812 p. : ill. (some col.) ; 29 cm. - The Dryden Press Series in Marketing. .
Includes glossary and index.
The role of marketing research--Beginning stages of the research process--Research designs for collecting primary data.
0030262186
Marketing research.
Exploring marketing research / by William G. Zikmund. - 7th ed. - Fort Worth, Tex. : Dryden Press, 2000. - xxxiii, 812 p. : ill. (some col.) ; 29 cm. - The Dryden Press Series in Marketing. .
Includes glossary and index.
The role of marketing research--Beginning stages of the research process--Research designs for collecting primary data.
0030262186
Marketing research.