Contemporary marketing research /
McDaniel, Carl D.
Contemporary marketing research / by Carl McDaniel, Roger Gates. - 4th ed. - Cincinnati, Ohio : South-Western College Publishing, 1999. - various pagings : ill. (some col.), col. map ; 26 cm. + 1 floppy disk (3 1/2 in.).
Includes bibliographical references and index.
Creating a research design--Data acquisition--Data analysis--Market research in action.
0324006039 (hardcover)
Marketing research.
Contemporary marketing research / by Carl McDaniel, Roger Gates. - 4th ed. - Cincinnati, Ohio : South-Western College Publishing, 1999. - various pagings : ill. (some col.), col. map ; 26 cm. + 1 floppy disk (3 1/2 in.).
Includes bibliographical references and index.
Creating a research design--Data acquisition--Data analysis--Market research in action.
0324006039 (hardcover)
Marketing research.