Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / by Christopher H. Lovelock. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xvii, 717 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Understanding services--Focus on customers and managing relationships--Creating value in a competitive market.
0130173924
Professions--Marketing.
Service industries--Marketing.
Services marketing : people, technology, strategy / by Christopher H. Lovelock. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xvii, 717 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Understanding services--Focus on customers and managing relationships--Creating value in a competitive market.
0130173924
Professions--Marketing.
Service industries--Marketing.