Market research :
Hague, Paul N.
Market research : a guide to planning, methodology and evaluation / y Paul Hague and Peter Jackson. - 2nd ed. - London : Kogan Page, 1999. - 239 p. : ill. ; 24 cm.
Previous ed.: 1996.
Includes bibliographical references and index.
What is market research--Applications--Planning market research.
0749429178
Marketing research.
Market research : a guide to planning, methodology and evaluation / y Paul Hague and Peter Jackson. - 2nd ed. - London : Kogan Page, 1999. - 239 p. : ill. ; 24 cm.
Previous ed.: 1996.
Includes bibliographical references and index.
What is market research--Applications--Planning market research.
0749429178
Marketing research.