Marketing management /
Winer, Russell S.
Marketing management / by Russell S. Winer. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xxiv, 551 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
Customer focus and marketing management--The development of a marketing strategy--Marketing mix decision-making--Special topics in marketing management.
0321014219
Marketing--Management.
Marketing management / by Russell S. Winer. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xxiv, 551 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
Customer focus and marketing management--The development of a marketing strategy--Marketing mix decision-making--Special topics in marketing management.
0321014219
Marketing--Management.