Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / by Wayne D. Hoyer, Deborah J. MacInnis. - Boston, Mass. : Houghton Mifflin, 1997. - xxviii, 675 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references : (p. 555-648) and indexes.
The psychological core--The process of making decisions--The consumer's culture.
0395665922 (student book) 0395843855 (examination copy)
Consumer behavior.
Consumer behavior / by Wayne D. Hoyer, Deborah J. MacInnis. - Boston, Mass. : Houghton Mifflin, 1997. - xxviii, 675 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references : (p. 555-648) and indexes.
The psychological core--The process of making decisions--The consumer's culture.
0395665922 (student book) 0395843855 (examination copy)
Consumer behavior.