Essentials of marketing :
Perreault, William D.
Essentials of marketing : a global-managerial approach / Marketing : a global-managerial approach. by William D. Perreault, Jr., E. Jerome McCarthy. - 9th ed. - Boston, Mass. : McGraw-Hill, 2003. - xxxii, 624 p., various pagination ; [1] folded list table : ill. ; 28 cm. + Learning aid. - McGraw-Hill/Irwin Series in Marketing. .
Includes Learning for use with "Essentials of marketing : a global-managerial approach / by William D. Perreault, Jr., E. Jerome McCarthy" (AUA-PL-0018485).
Includes bibliographical references and indexes.
Marketing's role in the global economy--Marketing's role within the firm or nonprofit organization.
0072464208 (alk. paper)
Marketing.
Essentials of marketing : a global-managerial approach / Marketing : a global-managerial approach. by William D. Perreault, Jr., E. Jerome McCarthy. - 9th ed. - Boston, Mass. : McGraw-Hill, 2003. - xxxii, 624 p., various pagination ; [1] folded list table : ill. ; 28 cm. + Learning aid. - McGraw-Hill/Irwin Series in Marketing. .
Includes Learning for use with "Essentials of marketing : a global-managerial approach / by William D. Perreault, Jr., E. Jerome McCarthy" (AUA-PL-0018485).
Includes bibliographical references and indexes.
Marketing's role in the global economy--Marketing's role within the firm or nonprofit organization.
0072464208 (alk. paper)
Marketing.