Contemporary marketing :
Boone, Louis E.
Contemporary marketing : wired : study guide / by Louis E. Boone, David L. Kurtz. - 9th ed. - Fort Worth, Texas : Dryden Press, 1998. - 686 p. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.). - The Dryden Press Series in Marketing. .
The contemporary marketing environment--Marketing planning, information and segmentation--Buyer behavior and relationship marketing.
0030190320
Marketing.
Contemporary marketing : wired : study guide / by Louis E. Boone, David L. Kurtz. - 9th ed. - Fort Worth, Texas : Dryden Press, 1998. - 686 p. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.). - The Dryden Press Series in Marketing. .
The contemporary marketing environment--Marketing planning, information and segmentation--Buyer behavior and relationship marketing.
0030190320
Marketing.