Market segmentation :
McDonald, Malcolm.
Market segmentation : a step-by-step approach to creating profitable market segments / by Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. - Basingstoke : Macmillan Business, 1995. - xvii, 271 p. ; 23 cm.
Includes index.
The segmentation process--Segmentation and organisations.
0333637232
Market segmentation--Great Britain.
Market segmentation : a step-by-step approach to creating profitable market segments / by Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. - Basingstoke : Macmillan Business, 1995. - xvii, 271 p. ; 23 cm.
Includes index.
The segmentation process--Segmentation and organisations.
0333637232
Market segmentation--Great Britain.