Marketing globally :
Samli, A. Coskun.
Marketing globally : planning and practice / by A. Coskun Samli, John S. Hill. - Lincolnwood, Ill. : NTC Business Books, 1998. - xxv, 518 p. : ill., maps ; 24 cm.
Includes bibliographical references and indexes.
The world environment of international marketing--Assessing the international marketing environment--Implementing international marketing strategies.
0844233080
Export marketing.
Marketing globally : planning and practice / by A. Coskun Samli, John S. Hill. - Lincolnwood, Ill. : NTC Business Books, 1998. - xxv, 518 p. : ill., maps ; 24 cm.
Includes bibliographical references and indexes.
The world environment of international marketing--Assessing the international marketing environment--Implementing international marketing strategies.
0844233080
Export marketing.