Applications in basic marketing :
Perreault, William D.
Applications in basic marketing : clippings from the popular business press / by William D. Perreault, E. Jerome McCarthy. - 2002-2003 ed. - Homewood, Ill. : Irwin, 1992. - viii, 232 p. : ill. ; 26 cm.
Marketing's role in the global economy and in the firm--Finding target market opportunities--Evaluating opportunities in the changing marketing environment.
0072557982
Business.
Press clippings.
Marketing.
Applications in basic marketing : clippings from the popular business press / by William D. Perreault, E. Jerome McCarthy. - 2002-2003 ed. - Homewood, Ill. : Irwin, 1992. - viii, 232 p. : ill. ; 26 cm.
Marketing's role in the global economy and in the firm--Finding target market opportunities--Evaluating opportunities in the changing marketing environment.
0072557982
Business.
Press clippings.
Marketing.