Internet marketing :
Roberts, Mary Lou.
Internet marketing : integrating online and offline strategies / by Mary Lou Roberts. - Boston, Mass. : McGraw-Hill/Irwin, 2003. - xix, 471 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
Marketing on the Internet : new medium, new channel, or new creation?--The internet value chain--Business models and strategies : the B2C space.
0072827033 (alk. paper)
Internet marketing.
Internet marketing : integrating online and offline strategies / by Mary Lou Roberts. - Boston, Mass. : McGraw-Hill/Irwin, 2003. - xix, 471 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
Marketing on the Internet : new medium, new channel, or new creation?--The internet value chain--Business models and strategies : the B2C space.
0072827033 (alk. paper)
Internet marketing.