The tipping point :
Gladwell, Malcolm.
The tipping point : how little things can make a big difference / by Malcolm Gladwell. - Boston, Mass. : Little, Brown, 2000. - xii, 301 p. ; 21 cm.
Includes bibliographical references and index.
The three rules of epidemics--The law of the few : connectors, mavens, and salesmen--The stickiness factor : Sesame street, Blue's clues, and the educational virus.
0316346624
Social psychology.
Contagion (Social psychology).
Causation.
Context effects (Psychology).
The tipping point : how little things can make a big difference / by Malcolm Gladwell. - Boston, Mass. : Little, Brown, 2000. - xii, 301 p. ; 21 cm.
Includes bibliographical references and index.
The three rules of epidemics--The law of the few : connectors, mavens, and salesmen--The stickiness factor : Sesame street, Blue's clues, and the educational virus.
0316346624
Social psychology.
Contagion (Social psychology).
Causation.
Context effects (Psychology).