Նորմալ դիտում MARC դիտում ISBD Դիտում

Moore, Geoffrey A.

Crossing the chasm : marketing and selling high-tech products to mainstream customers / by Geoffrey A. Moore. - Revised ed. - New York, N.Y. : HarperBusiness, 1999. - xxi, 227 p. ; 21 cm.

Includes index.

Discovering the chasm--Crossing the chasm.

ISBN: 0066620023

Subjects--Topical Terms:
Selling--High technology.
High technology--Marketing.
Technological immovations--Marketing.