Նորմալ դիտում MARC դիտում ISBD Դիտում

Handbook of services marketing & management / edited Teresa A. Swartz, Dawn Iacobucci. - Thousand Oaks, Calif. : Sage Publications 2000. - ix, 521 p. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0761916121

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Management.
Customer services--Marketing.
Customer services--Management.