Market driven strategy :
Day, George S.
Market driven strategy : processes for creating value / by George S. Day. - New York, N.Y. : Free Press ; 1990. - ix, 405 p. : ill. ; 24 cm.
Includes bibliographical references (p. 377-394) and index.
Strategic choices in competitive markets--Processes for developing market-driven strategies.
0029072115
Marketing--Management.
Strategic planning.
Market driven strategy : processes for creating value / by George S. Day. - New York, N.Y. : Free Press ; 1990. - ix, 405 p. : ill. ; 24 cm.
Includes bibliographical references (p. 377-394) and index.
Strategic choices in competitive markets--Processes for developing market-driven strategies.
0029072115
Marketing--Management.
Strategic planning.