Contemporary marketing :
Boone, Louis E.
Contemporary marketing : wired / by Louis E. Boone, David L. Kurtz. - 9th ed. - Fort Worth, Tex. : The Dryden Press, c1998. - xxxiii, 742, I-32 p. : ill. - The Dryden Press Series in Marketing. .
Includes index.
The contemporary marketing environment--Marketing planning, information, and segmentation--Buyer behavior and relationship marketing.
0030185971
Marketing.
Contemporary marketing : wired / by Louis E. Boone, David L. Kurtz. - 9th ed. - Fort Worth, Tex. : The Dryden Press, c1998. - xxxiii, 742, I-32 p. : ill. - The Dryden Press Series in Marketing. .
Includes index.
The contemporary marketing environment--Marketing planning, information, and segmentation--Buyer behavior and relationship marketing.
0030185971
Marketing.