Contemporary marketing /
Boone, Louis E.
Contemporary marketing / by Louis E. Boone, David L. Kurtz. - 10th ed. - Fort Worth, Tex. : Harcourt College Publishers, 2001. - xxxiii, 619 p., I-18 : ill. - The Dryden Press Series in Marketing. .
Includes index.
The contemporary marketing envirnoment--Managing technology to achieve marketing success.
0030314038
Marketing.
Contemporary marketing / by Louis E. Boone, David L. Kurtz. - 10th ed. - Fort Worth, Tex. : Harcourt College Publishers, 2001. - xxxiii, 619 p., I-18 : ill. - The Dryden Press Series in Marketing. .
Includes index.
The contemporary marketing envirnoment--Managing technology to achieve marketing success.
0030314038
Marketing.