Global marketing management /
Kotabe, Masaaki.
Global marketing management / by Masaaki Kotabe, Kristiaan Helsen. - New York : J. Wiley, 1998. - xxii, 711 p. : ill., maps ; 26 cm.
Includes bibliographical references and indexes.
Globalization--Global marketing environment--Financial environment.
0471592889
Export marketing--Management.
International business enterprises--Management.
Global marketing management / by Masaaki Kotabe, Kristiaan Helsen. - New York : J. Wiley, 1998. - xxii, 711 p. : ill., maps ; 26 cm.
Includes bibliographical references and indexes.
Globalization--Global marketing environment--Financial environment.
0471592889
Export marketing--Management.
International business enterprises--Management.