Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills / by J. Paul Peter, James H. Donnelley. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, 1998. - xvi, 944 p. : ill. - Irwin/McGraw-Hill Series in Marketing. .
Includes bibliographical references and index.
0256226334
Marketing--Management.
Marketing management : knowledge and skills / by J. Paul Peter, James H. Donnelley. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, 1998. - xvi, 944 p. : ill. - Irwin/McGraw-Hill Series in Marketing. .
Includes bibliographical references and index.
0256226334
Marketing--Management.