Direct marketing :
McDonald, William J.
Direct marketing : an integrated approach / by William J. McDonald. - Boston, Mass. : Irwin/McGraw-Hill, 1998. - xviii, 532 p. : ill. ; 25 cm. - Irwin/McGraw-Hill Series in Marketing. .
Includes bibliographical references and index.
Direct marketing strategies--Segmentation and target marketing--Database marketing.
0256197830
Direct marketing.
Direct marketing--Case studies.
Direct marketing : an integrated approach / by William J. McDonald. - Boston, Mass. : Irwin/McGraw-Hill, 1998. - xviii, 532 p. : ill. ; 25 cm. - Irwin/McGraw-Hill Series in Marketing. .
Includes bibliographical references and index.
Direct marketing strategies--Segmentation and target marketing--Database marketing.
0256197830
Direct marketing.
Direct marketing--Case studies.