Contemporary cases in consumer behavior /
Blackwell, Roger D.
Contemporary cases in consumer behavior / by Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk. - 4th ed. - Fort Worth, Tex. : Harcourt Brace College Publishers, 1993. - xiii, 526 p. : ill., maps ; 24 cm.
Includes bibliographical references.
Consumer influences on the organization--Environmental influences on consumer behavior.
0030970385
Consumer behavior--Case studies.
Marketing research--Case studies.
Contemporary cases in consumer behavior / by Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk. - 4th ed. - Fort Worth, Tex. : Harcourt Brace College Publishers, 1993. - xiii, 526 p. : ill., maps ; 24 cm.
Includes bibliographical references.
Consumer influences on the organization--Environmental influences on consumer behavior.
0030970385
Consumer behavior--Case studies.
Marketing research--Case studies.