Crossing the chasm :
Moore, Geoffrey A.
Crossing the chasm : marketing and selling technology products to mainstream customers / by Geoffrey A. Moore ; with a foreword by Regis McKenna. - New York, N.Y. : HarperBusiness, 1991. - xvii, 223 p. : ill. ; 21 cm.
Includes index.
Discovering the chasm--Crossing the chasm.
0887307175
Selling--Technology.
High technology industries.
Marketing.
Crossing the chasm : marketing and selling technology products to mainstream customers / by Geoffrey A. Moore ; with a foreword by Regis McKenna. - New York, N.Y. : HarperBusiness, 1991. - xvii, 223 p. : ill. ; 21 cm.
Includes index.
Discovering the chasm--Crossing the chasm.
0887307175
Selling--Technology.
High technology industries.
Marketing.