Consumer behavior :
Berkman, Harold W.
Consumer behavior : concepts and strategies / by Harold W. Berkman, Christopher Gilson. - 2nd ed. - Boston, Mass. : Kent Publishing Company, 1981. - xxiii, 483 p.
Includes bibliographical references and index. Contents : An overview of consumer behavior--Environmental influences--Individual influences--Decision making.
0534009573
Consumers.
Consumers--United States.
Consumer behavior : concepts and strategies / by Harold W. Berkman, Christopher Gilson. - 2nd ed. - Boston, Mass. : Kent Publishing Company, 1981. - xxiii, 483 p.
Includes bibliographical references and index. Contents : An overview of consumer behavior--Environmental influences--Individual influences--Decision making.
0534009573
Consumers.
Consumers--United States.