Advertising - how to write the kind that works /
Malickson, David L.
Advertising - how to write the kind that works / by David L. Malickson, John W. Nason. - Revised ed. - New York, NY : Charles Scribner's Sons, 1982. - xviii, 220 p. : ill.
Includes index.
0684176327
Advertising copy.
Advertising layout and typography.
Advertising - how to write the kind that works / by David L. Malickson, John W. Nason. - Revised ed. - New York, NY : Charles Scribner's Sons, 1982. - xviii, 220 p. : ill.
Includes index.
0684176327
Advertising copy.
Advertising layout and typography.