Նորմալ դիտում MARC դիտում ISBD Դիտում

Global marketing management / edited by John A. Quelch, Christopher A. Bartlett. - 4th ed. - Reading, Mass. : Addison-Wesley, 1999. - viii, 703 p.

Contents : Designing strategies for global competition--Global expansion strategies.

ISBN: 0201350629

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.