Marketing models /
Lilien, Gary L.
Marketing models / by Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. - Englewood Cliffs, N.J. : Prentice-Hall, 1992. - xv, 803 p.
Includes bibliographical references and index. Contents : Theory and models in marketing--Consumer behavior.
0135446449
Marketing--Management.
Marketing models / by Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. - Englewood Cliffs, N.J. : Prentice-Hall, 1992. - xv, 803 p.
Includes bibliographical references and index. Contents : Theory and models in marketing--Consumer behavior.
0135446449
Marketing--Management.