Consumer behavior and managerial decision making /
Kardes, Frank R.
Consumer behavior and managerial decision making / by Frank R. Kardes. - Reading, Mass. : Addison-Wesley, 1999. - xx, 505 p. : ill.
Includes bibliographical references and index. Contents : How consumers acquire, remember, and use product knowledge--Persuation and influence.
0321001990
Conusmer behavior.
Decision making.
Consumer behavior and managerial decision making / by Frank R. Kardes. - Reading, Mass. : Addison-Wesley, 1999. - xx, 505 p. : ill.
Includes bibliographical references and index. Contents : How consumers acquire, remember, and use product knowledge--Persuation and influence.
0321001990
Conusmer behavior.
Decision making.