Serious play :
Schrage, Michael.
Serious play : how the world's best companies simulate to innovate / by Michael Schrage ; foreword by Tom Peters. - Boston, Mass. : Harvard Business School Press, 2000. - xix, 244 p.
Includes bibliographical references and index. Contents : Getting real--Model behavior--Stimulating innovation.
0875848141
Technological innovations--Management--Simulation methods.
Serious play : how the world's best companies simulate to innovate / by Michael Schrage ; foreword by Tom Peters. - Boston, Mass. : Harvard Business School Press, 2000. - xix, 244 p.
Includes bibliographical references and index. Contents : Getting real--Model behavior--Stimulating innovation.
0875848141
Technological innovations--Management--Simulation methods.